THE PLAYBOOK
Practical, low-drama ways to turn a loyal audience into revenue without wrecking the reading experience. Each one is something Pivt is built to help with.
One advertiser, one placement, one month. A "presented by" slot above your best page is easier to sell than impressions in bulk, and easier to renew.
With Pivt: a zone for the slot, a dated campaign for the sponsor, and a private login so they can watch it work.
Back-to-school, tax season, holidays: line up campaigns with the moments your audience is already looking for help, and book them early.
With Pivt: campaign start and end dates, so seasonal ads switch on and off by themselves.
If you already recommend products, link to them properly, label them clearly and see which ones readers actually click.
With Pivt: affiliate and CJ creatives with an automatic disclosure line, and the right click method for each program.
Seeing the same ad ten times costs you trust and costs the advertiser results. A cap keeps both happy and makes renewals easier.
With Pivt: per-campaign frequency caps (per day or week) for consenting visitors, and unique-visitor counts.
Advertisers pay more when they can see who you reach. Share traffic totals by country and device, never visitor-level data.
With Pivt: Google Analytics sharing, chosen advertiser by advertiser, with small numbers hidden.
Run two versions of an ad side by side and let the click-through rate decide, then retire the loser.
With Pivt: weights per creative and a per-creative report with views, clicks and CTR.
The advertisers who renew are the ones who always knew how it went. A simple monthly look beats a late scramble for screenshots.
With Pivt: advertisers see their own live results at any time, and you can export CSV for the monthly note.
Price per thousand views, per click or a flat fee, then send an invoice that matches the report exactly. Fewer queries, faster payment.
With Pivt: invoices built from tracked results, with online card payment through your own Stripe or PayPal.
WHAT TO MEASURE
Pivt reports all three, so you can have the conversation with an advertiser using facts.
